Zoe Sugg Biography 2025: Age, Net Worth, Scandals & Baby News

 

Zoella: The Complete Story of British YouTuber Zoe Sugg (2025 Update)

Zoe Elizabeth Sugg — better known to millions as Zoella — is one of the original British YouTube superstars. From a shy teenager in rural Wiltshire to a multi-million-pound lifestyle empire, mother of two, and author of record-breaking novels, Zoe’s journey is the blueprint for modern influencer success.

Here’s everything you need to know about Zoe Sugg in 2025: her early life, career milestones, family, net worth, controversies, and where she stands today.

Who is Zoe Sugg? Quick Facts (2025)

Fact	Details
Full Name	Zoe Elizabeth Sugg
Known As	Zoella
Date of Birth	28 March 1990
Age	35 years old
Zodiac Sign	Aries ♈
Birthplace	Lacock, Wiltshire, England
Current Home	Brighton, East Sussex
Height	5 ft 4 in (163 cm)
Partner	Alfie Deyes (engaged since September 2023)
Children	Ottilie Rue (b. 2021) & Novie Nell (b. 2023)
Net Worth (2025 est.)	$4–5 million

Early Life & Education

Born and raised in the tiny, picturesque village of Lacock (yes, the same one used in Harry Potter), Zoe grew up in a comfortable family home surrounded by countryside. Fun fact: she actually appeared as an extra in the first two Harry Potter films!

She attended The Corsham School and was a high-achieving student, gaining A-levels in Art, Photography, and Textiles. Despite offers from universities, severe anxiety and panic attacks led her to skip higher education. Instead, she took an apprenticeship at an interior design company — a job that ultimately gifted her the free time to start blogging.

How Zoe Became Zoella: Career Timeline

✅2009 – Launched the Zoella beauty, fashion & lifestyle blog while working at New Look

✅2009 – Created her YouTube channel (originally zoella280390)

✅2011 – Started her vlog channel “MoreZoella”

✅2014 – Released debut novel Girl Online → fastest-selling book of 2014 (78,109 copies in week one)

✅2014 – Launched Zoella Beauty (biggest beauty launch of the year according to Superdrug)

✅2016 – Became the fastest British female YouTuber to reach 10 million subscribers

✅2019 – Stepped away from her main Zoella channel to focus on family and selective projects

✅2021–2025 – Transitioned into family vlogging, parenting content, and behind-the-scenes entrepreneurship

Zoe Sugg’s Content Style & Most Famous Videos

Zoella pioneered the “chatty bedroom vlogger” format we all know today. Her signature videos included:

✅Monthly Favourites

✅Haul videos

✅Get Ready With Me (GRWM)

✅Anxiety & mental health discussions

✅Day-in-the-life vlogs with Alfie Deyes (#Zalfie)

✅Even though her main channel has been inactive since 2019, classics like “My Everyday Makeup Routine” and “60 Things In My Bedroom” still rack up millions of views.

Family Life: Zalfie, Babies & Sugg Siblings

Zoe has been with fellow YouTuber Alfie Deyes (PointlessBlog) since late 2012. The couple, affectionately known as Zalfie, got engaged in September 2023 and share two daughters:

✅Ottilie Rue Deyes – born 10 August 2021

✅Novie Nell Deyes – born 10 December 2023

Her younger brother Joe Sugg (ThatcherJoe) is also a major YouTuber and former Strictly Come Dancing runner-up. The siblings even launched a joint merch brand “Sugg Life” in 2016.

Awards & Career Achievements

✅1st British female YouTuber to hit 10 million subscribers

✅Cosmopolitan Blog Awards – Best Beauty Vlogger

✅Teen Choice Awards – Choice Web Star: Fashion/Beauty (2014 & 2015)

✅Nickelodeon Kids’ Choice Award – UK Favourite Vlogger

✅Forbes Top Influencers List (#1 Beauty category, 2015)

✅Record-breaking debut novel sales with Girl Online

Media Work Outside YouTube

✅6 published books (Girl Online trilogy, Cordially Invited, The Magpie Society series)

✅Appeared on Loose Women, This Morning, and Comic Relief Bake Off

✅Contributed vocals to Band Aid 30’s 2014 charity single

✅Launched beauty, homeware, stationery, and app ventures

Controversies & Scandals

Like many early influencers, Zoe faced public backlash:

✅2014 – Girl Online ghostwriting accusations (later clarified as heavy editorial help)

✅2017 – £50 Zoella advent calendar criticised for low value

✅2017 – Old offensive tweets from 2009–2012 resurfaced

✅2020 – Used UK furlough scheme during COVID (legal but criticised due to her wealth)

She addressed each issue publicly and has since maintained a more private, family-focused online presence.

Current Social Media Stats (November 2025)

Platform	Handle	Followers/Subscribers
Main YouTube (Zoella)	zoella280390	10.5M subs
Vlog Channel	Zoe Sugg	5M subs
Instagram	@zoesugg	9.1M followers
TikTok	@zoesugg	2.5M followers
Twitter/X	@Zoella	~174K (inactive)

Zoe Sugg Net Worth 2025

Estimated $4–5 million, earned through:

✅YouTube ad revenue (peak ~$75K/month)

✅Book royalties

✅Zoella Beauty & Lifestyle ranges

✅Brand sponsorships

✅Investments and joint companies with Alfie

Where Is Zoe Sugg Now?

In 2025, Zoe is happily settled in Brighton with Alfie and their two little girls. She uploads family vlogs sporadically, shares daily life on Instagram, collaborates selectively with brands she loves, and focuses on motherhood above all.

From a nervous teen filming in her bedroom to one of Britain’s most successful digital creators ever, Zoe Sugg’s story proves that authenticity, resilience, and good vibes can build an empire that lasts.

Which era of Zoella was your favourite — the beauty guru days or the family vlogs? Let us know in the comments! 💕

 

 

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